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Research papers

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David J. Leroy
June 9, 2002
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Citation

Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-role-of-niches-and-elites-in-tv-audience-fragmentation-


Research papers

The Holy Grail

This paper describes a strategic market research investigation conducted throughout Latin America. The primary objectives of this investigation focused on segmenting the television viewing audience; determining viewer loyalty and brand equity toward...

Catalogue: Latin America 2002
Authors: Jesus Rodriguez, Cary J. Nadel
May 12, 2002
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Citation

Rodriguez and Nadel (2002a, May 12). The Holy Grail . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-holy-grail-


Research papers

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002
Author: David Walker
February 3, 2002
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Citation

Walker, D. (2002a, February 03). A cup of tea, a sofa and a remote control . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-cup-of-tea-a-sofa-and-a-remote-control-


Research papers

ZOOM! Creating new interactive media platforms for children

This paper examines how WGBH and Applied Research and Consulting LLC conducted collaborative research that identified strategies for transforming ZOOM, a highly successful 1970s children's educational television show, into one of the most exciting...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Kate Taylor, Michael Cohen, Pat Tobin, Pamela Laws
September 23, 2001
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Citation

Taylor, Cohen, Tobin and Laws (2001a, September 23). ZOOM! Creating new interactive media platforms for children . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/zoom-creating-new-interactive-media-platforms-for-children-


Research papers

The radio-tv media mix

The authors recently analyzed the local delivery of national television schedules in concert with proposed purchases of spot radio weight on a Designated Market Area basis. The purpose of the analysis was to determine the optimal combination of...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Craig T. Gugel, Roberta M. McConochie
April 1, 2001
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Citation

Gugel and McConochie (2001a, April 01). The radio-tv media mix. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-radio-tv-media-mix


Research papers

Testing television advertising using interactive television

This paper introduces several new methods aimed at improving ad testing. The power of interactive television and scientific statistical techniques are leveraged to create a unified methodology to test ads. The methodology makes three specific...

Catalogue: ESOMAR Net Effects 2001
Authors: Joshua D. Clinton, John S. Lapinski
February 11, 2001
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Citation

Clinton and Lapinski (2001a, February 11). Testing television advertising using interactive television. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/testing-television-advertising-using-interactive-television


Research papers

Television viewing selection in the multichannel universe

This paper examines how television viewers feel about making viewingselections today, compared to a few years ago. It examines some of thereasons they feel that they find the selection process more difficult (oreasier) than it used to be. The paper...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Artie Bulgrin, Glenn Enoch
November 1, 2000
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Citation

Bulgrin and Enoch (2000a, November 01). Television viewing selection in the multichannel universe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/television-viewing-selection-in-the-multichannel-universe


Research papers

European children talk about animated cartoons

The research described in this paper consisted of a qualitative survey conducted in four European countries (Italy, the United Kingdom, the Netherlands and France) in March 1997 on a total sample of 100 children aged 6 to 12years, all of whom watch...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Andrea Bielli, Licia Brembati, Daniela Piccone
August 1, 2000
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Citation

Bielli, Brembati and Piccone (2000a, August 01). European children talk about animated cartoons . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/european-children-talk-about-animated-cartoons-


Research papers

Mothers and children

The extent and importance of children's opinion leading power is a phenomenon which concerns advertisers confronted with an advertising message for products consumed by children. Indeed, in this case one not only has to attract the children but also...

Catalogue: New Monograph Series Vol.9: Researching Youth
Authors: Frederique Micouleau, Patrick Ballarin
August 1, 2000
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Citation

Micouleau and Ballarin (2000a, August 01). Mothers and children . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mothers-and-children-